acquisition cost

acquisition cost
The average cost of acquiring a prospect or a customer. This is often calculated for setting marketing budgets in direct marketing. See allowable marketing cost

Big dictionary of business and management. 2014.

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  • Acquisition Cost — 1. The cost that a company recognizes on its books for property or equipment after adjusting for discounts, incentives, closing costs and other necessary expenditures, but before sales taxes. 2. The cost of a business to acquire a new customer.… …   Investment dictionary

  • acquisition cost — Refers to the price (including the closing costs) to purchase another company or property. Bloomberg Financial Dictionary In the context of investments, refers to price plus brokerage commissions, of a security, or the sales charge applied to… …   Financial and business terms

  • acquisition cost of public sector entity assets — viešojo sektoriaus subjekto turto balansinė vertė statusas Aprobuotas sritis buhalterinė apskaita ir finansinė atskaitomybė apibrėžtis Suma, kuria turtas rodomas viešojo sektoriaus subjekto finansinės būklės ataskaitoje. atitikmenys: angl.… …   Lithuanian dictionary (lietuvių žodynas)

  • acquisition cost — The purchase *price of an asset, service, legal right, or *entity …   Auditor's dictionary

  • acquisition cost — noun : commissions and other selling expenses in insurance production …   Useful english dictionary

  • Refiner acquisition cost of crude oil —   The cost of crude oil, including transportation and other fees paid by the refiner. The composite cost is the weighted average of domestic and imported crude oil costs. Note: The refiner acquisition cost does not include the cost of crude oil… …   Energy terms

  • customer acquisition cost — UK US noun [C] ► MARKETING the average amount a company spends to get each new customer, for example, by advertising: »Strategic partnerships can bring new customers, reducing customer acquisition costs …   Financial and business terms

  • Subscriber Acquisition Cost — kurz SAC, bezeichnet die Summe der Einmalkosten zur Akquise eines Neukunden …   Deutsch Wikipedia

  • U.S. refiner acquisition cost of imported crude oil —   The average price paid by U.S. refiners for imported, that is, non U.S., crude oil booked into their refineries in accordance with accounting procedures generally accepted and consistently and historically applied by the refiners concerned. The …   Energy terms

  • Traffic Acquisition Cost - TAC — Payments made by Internet search companies to affiliates and online firms that direct consumer and business traffic to their websites. Traffic acquisition costs (TAC) are a critical cost of revenue for Internet search firms such as Google, Yahoo… …   Investment dictionary

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